The delivery phase is where ideas are put into action. I begin by testing the most promising solutions on a small scale, gathering feedback and data to evaluate their effectiveness. This iterative approach allows me to refine and improve the solutions based on real-world performance. Solutions that don’t meet the criteria are either discarded or reworked, while successful ones are further developed and scaled. The delivery phase is critical because it transforms theoretical ideas into practical, impactful solutions. By continuously testing, learning, and iterating, I ensure that the final outcome is effective, sustainable, and adaptable to changing needs.